ABOUT THE PROJECT:
UNIVERSAL GENÈVE (2024)
Constantin Prozorov’s collaboration with UNIVERSAL GENÈVE, one of Switzerland’s most iconic luxury watch brands, is a stunning celebration of the brand’s rich heritage, reimagined through his signature surreal collage style. Following in the artistic footsteps of Jean Cocteau, who once collaborated with the brand, Prozorov invites viewers on a visually captivating journey through time. The project spans from the 1930s in Geneva, reflecting the brand’s early triumphs, to the 1960s West Coast, symbolizing UNIVERSAL GENÈVE’s global influence on fashion and culture.
Through animated collages, Prozorov brings to life pivotal moments, such as the brand’s international expansion in the 1950s, with surreal scenes set in Paris, London, and New York. The journey also captures UNIVERSAL GENÈVE’s spirit of boldness with a surreal polar flight from Copenhagen across the North Pole, symbolizing the technical brilliance that defines the brand.
"This project was about more than just timepieces—it’s about the spirit of adventure and innovation that has shaped UNIVERSAL GENÈVE’s story," says Prozorov. "Each collage brings a chapter of history to life, blending art, time, and culture in a way that connects the past with the future."
Prozorov’s work not only pays homage to the brand’s legacy but also pushes creative boundaries, making UNIVERSAL GENÈVE VAULT a remarkable tribute to the artistry of timekeeping.
LUXURY TRIBUNE, Switzerland
Digital artist acclaimed by luxury, Constantin Prozorov signs some of the most viewed artistic works online. After his technique of animated collage, he now aims for cinematic expression. A successful debut, as he has just signed with the powerful American agency The Wall Group (William Morris Endeavor). We met a surrealist artist with very real ambition.
PRESS REVIEW:
GQ - FRANCE
15.11.2024 - Après 35 ans d’attente, le retour d’une marque de montres vintage légendaire. Revival Campaign by CONSTANTIN Prozorov.
ESQUIRE - UK
08.11.2024 - To whet everyone’s appetite, on Wednesday a new website, Instagram account and visual identity was unveiled, with pleasing artwork by the sometime Louis Vuitton and Gucci illustrator, Constantin Prozorov.
GQ - USA
01.11.2024 - After a 35-Year Wait, a Legendary Vintage Watch Brand Has Finally Returned. Revival Campaign by CONSTANTIN Prozorov.
TATLER ASIA - HONG KONG
30.10.2024 - Artworks by Constantin Prozorov, created for the website to illustrate the rich history and elegant design of Universal Genève.
LE POINT - FRANCE
30.10.2024 - Le nouveau site Internet de Universal Genève est sublimé par des œuvres d’art de Constantin Prozorov.
GQ - UNITED KINGDOM
02.11.2024 - After a 35-Year Wait, a Legendary Vintage Watch Brand Has Finally Returned. Revival Campaign by CONSTANTIN Prozorov.
YAHOO! - UK
08.11.2024 - To whet everyone’s appetite, on Wednesday a new website, Instagram account and visual identity was unveiled, with pleasing artwork by the sometime Louis Vuitton and Gucci illustrator, Constantin Prozorov.
ZEGARKI I PASJA - POLAND
06.11.2024 - Autorem tej bardzo interesującej pracy jest Constantin Prozorov. Możecie zobaczyć ją poniżej.
HORA LATINA - SWITZERLAND
06.11.2024 - Los primeros lanzamientos nuevos de Universal Genève están programados para el otoño de 2026. Ilustraciones del artista de renombre internacional Constantin Prozorov.
ESPIRAL DO TEMPO - PORTUGAL
04.11.2024 - O novo site da renascida Universal Genève dá vida ao legado e design da marca com trabalhos artísticos de Constantin Prozorov | Imagens: Constantin Prozorov para a Universal Genève.
EUROPA STAR - SWITZERLAND
04.11.2024 - The first new releases from Universal Genève are scheduled for the autumn of 2026. Artwork by internationally acclaimed artist Constantin Prozorov.
TO VIMA - GREECE
01.11.2024 - Πρόκειται για ένα καταπληκτικό video-έργο τέχνης που φέρει την υπογραφή του διεθνώς αναγνωρισμένου σουρεαλιστή καλλιτέχνη Constantin Prozorov.
TEMPO DE RELOJES - MEXICO
31.10.2024 - La página web del llamado “Couturier de la Montre” permite asomarse a la identidad de la marca y acceder a las últimas noticias y novedades. Cuenta con obras del artista aclamado internacionalmente Constantin Prozorov.
WATCH ADVICE - AUSTRALIA
31.10.2024 - For the launch, Universal Genève has collaborated with artist, Constantin Prozorov, and we get a glimpse into the style that the brand is going for with images like at the top of this article, and below.
CROWN WATCH - MALAYSIA
31.10.2024 - The new website brings to life the rich history and world of elegant designs of Universal Geneve with artwork by Constantin Prozorov, an internationally acclaimed artist.
REVOLUTION - SINGAPORE
30.10.2024 - The new website brings to life the rich history and elegant design of Universal Genève, with artwork by Paris-based artist, Constantin Prozorov.
IL GIORNALE DEGLI OROLOGI - ITALY
30.10.2024 - Il nuovo sito web fa convivere la ricca storia e l’elegante design di Universal Genève con le opere d’arte di Constantin Prozorov, artista di fama internazionale (foto in alto).
PROFESSIONAL WATCHES - SWITZERLAND
30.10.2024 - The new website brings to life the rich history and elegant design of Universal Genève, with artwork by internationally acclaimed artist Constantin Prozorov.
THE TIME SOCIETY - ITALY
30.10.2024 - Per visualizzare al meglio la lunga tradizione di design e artigianato di Universal Genève, il sito ospita opere dell’artista Constantin Prozorov.
SWISS WATCHES - SWITZERLAND
30.10.2024 - Artwork by artist Constantin Prozorov for the new website.
FRATELLO WATCHES - NETHERLANDS
30.10.2024 - Then there is the collage art by artist Constantin Prozorov. I see a lot of color-locale from Geneva, saturated hues, and a very, very vintage vibe.
DEPLOYANT - SINGAPORE
30.10.2024 - The new website brings to life the rich history and elegant design of Universal Genève, with artwork by internationally acclaimed artist Constantin Prozorov.